Celebrating 6 Months

Celebrating six months since we formed The Category Management Company

We are experts in
Category Management

Click for Category Vision

Our services

We do what it says in our name.
We are experts in delivering insight led category management consultancy solutions.
It’s that simple.

Strategic Category Management

Operational Category Management

If you need support in other related areas such as data sourcing, research, visualisation, space management, ecommerce/digital, we can manage this for you using our expert partners.
Just ask and we will do everything we can to help.

How we deliver

Consulting

Facilitation

One-off Projects

Training

What to expect from our service

All our services aim to help your business succeed. With over 55 years of experience, working with FMCG suppliers and retailers, we have learnt to balance flexibility and collaboration with a robust and structured approach. Always best practice, of course!

And when you work with us, you will also enjoy the benefits of:

Quality

Pace

Value

The leadership team

In their 55+ years of experience, Amit and Patrick have worked with over 100 FMCG businesses across a 100 different categories.

Amit Malhan
Managing Director

Over 20 years experience
in blue chip FMCG and consultancy

Amit has worked in large multi-national
businesses and also start-ups, gaining a
wealth of consultancy experience, having
previously worked in sales for ABF, Hasbro
and Dole Fruit. More recently, as
Head of Category at Bridgethorne
he has delivered countless major category
management and shopper marketing projects
for clients including WeightWatchers,
Tesco, Danone, Coty, and Ferrero.

Patrick Finlay
Managing Director

Over 30 years experience
in blue chip FMCG and consultancy

Patrick has worked in senior Sales,
Category Management and Marketing
capacities on brands including Mr Kipling,
Cadbury Cakes, Bisto and Sharwoods.
Most recently Director of Marketing and Strategy
at Bridgethorne, he has worked with clients
such as Sainsbury’s, Pladis, Bakkavor,
Johnson and Johnson,
Highland Spring and General Mills.

Our Opinion:
Be "Green" with a Category Vision

Develop your Category Vision to unlock your Environmental and Green business policy credentials

July 2024

Whilst we aren't surprised, as wine in a box has been around for ever, we were struck by Frugalpac’s paper bottle innovation. Including some of Aldi’s wine selection and Greenall’s Gin, we were pleased to see that green policy and strategy, for some, have not been consigned to the ‘too hard or too expensive box.’ For others, such as Asda, who recently abandoned their refill and reuse trial (Grocer 8th July), have at least taken a punt; lessons learned and back to the drawing board.

Years spent developing category visions have taught us that, to paraphrase our new PM, sometimes talking the talk is a lot easier than walking the walk. Creating change requires not only a strategic vision but also the intent to act upon it.

In uncertain times it is those who are bold and have the courage of their convictions to invest in the long term, are the ones most likely create sustainable value for everyone; after all no-one saved themselves rich.

By developing long term strategies, category visions for example, suppliers and retailers take a proactive stance to help elevate category direction and value; providing shoppers and consumers more reasons to shop and consume including hard-won environmental strategies. For without these pioneers and visionaries, we would still be living in the dark ages.

The Category Management Company are experienced in delivering insight led category management consultancy solutions, from category visions to the management of operational projects.

For more information or to arrange a chat with Patrick or Amit contact us on:

info@TheCategoryManagementCompany.com